Former TV reporter Yost now Wingate’s interim director of marketing

New Staff Addition to Campus

Robert Gay, Staff Writer

 Wingate University has recently named Kristen Johnson Yost, Executive Producer for WUTV, as Interim Director of Marketing and Communications. As director, Yost is responsible for all media inquiries for the university on all three campuses, Wingate, Ballantyne, and Hendersonville. In addition to producing the university news show, Wingate Today, as well as our broadcast station, WUTV.

“I knew it would be a learning curve,“ said Yost, “But I’m a doer and I’m always up for a challenge.” She says that during her time as director, which will end next May, she       is making a big push to align her team “to better serve Admissions and Resource Development”.

“We are thrilled that Kristen Johnson Yost has accepted the interim role,” said Dr. Heather Miller, Vice-President for Enrollment and Planning. “It is evident in Kristen’s video work for the University that she has a real passion for this place and understands and knows how to convey the Wingate story.”

Yost still recalls her journey to Wingate from the world of news reporting. “News takes a toll on you with some crazy hours and you see some horrific things,” says Yost. “But this is so vastly different; I have more creativity here and a better work-life balance.”

Yost, a North Carolina native and former reporter for WBTV, is a 2005 graduate from Elon University where she received a Bachelors of Arts degree in Corporate and Broadcast Communication. She joined Wingate in 2013 and attributes her time here to the “helpful and welcoming” environment.

Edited by: Sara Gunter