Matthew Myers, Staff Writer
After 116 years, animals on the animal cracker box are roaming free. Nabisco changed the packing for their product after a successful lobbying attempt from People for the Ethical Treatment of Animals (PETA).
Nabisco claims the changes were made so that the packaging has a fresh look.
A question being asked by many is whether or not this marketing strategy will be effective. At Wingate University, 20 students were asked their opinion on this topic, and if it would persuade them to buy less or more animal crackers.
16 out of the 20 students did not care about the branding switch. But while most people didn’t care, the opinions of the ones that did were fiery.
According to Carly Heins, a junior, “I am so happy the animals are free! Who doesn’t love seeing animals freed from their cages? The changes made by Nabisco make me more inclined to buy animals crackers”.
On the flip side, Jake Dudzik, a sophomore, “I condemn the changes made by Nabisco. Nabisco changed a 116-year-old iconic label because an animal activist company begged them to. To see a mega-corporation fold to the request of an activist group is absolutely pathetic”.
Dudzik goes on explain “This change boils down to political correctness. That is something the majority of Americans are fed up with. I do not foresee this strategy garnering Nabisco any substantial revenue”.
At least on Wingate’s campus, the repackaging does not seem like it will have a large effect on sales. Almost everyone stated that they would continue to buy animal crackers at the same rate they buy them now. While there is speculation about positive long-term effects, only time will tell if this change will pay off.
Edited By, Rachael Robinson